Jason Swathwood

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Affiliated Broker
Troy Frank

Indiana Equity Brokers


Services Offered

We offer the very best personal service, experience and value. We provide a full consultative approach to our clients. We provide business valuations, extensive and confidential marketing, buyer pre-qualifications, assistance in negotiations, and we handle all the aspects of a smooth business transaction until your business is SOLD or PURCHASED. Confidentiality is critical in a business sales transaction and thus our goal is to complete the sale or purchase of a business under the radar of the business customers, employees, competitors, and suppliers.


You decided to sell your business and to hire a business broker to assist. How to select the right business broker? There are so many.

The truth is your success depends on the skills and dedication of the particular business broker you choose. It doesn't really matter how big the office is. You have to establish rapport, and feel comfortable working with the person you choose.

One very important piece of advice - don't hire a real estate agent who occasionally sells businesses. The very first question to ask - is if the broker buys and sells businesses full time? Hire only professional business brokers who buy and sell businesses full time.

Another important piece of advice - don't make the amount of commissions the deciding factor in hiring a broker. Business brokers generally charge between 8 and 12 percent commission for businesses priced under $1 million, and you definitely don't want to get the cheapest one. Anyone charging less is likely not a professional. Another red flag is when a broker is asking for any money upfront - no, no, and no!

Ask the potential broker to describe the step-by-step activities that he will be performing for you. Make sure that you understand everything, ask questions.

At Indiana Equity Brokers we start with helping you to determine the purchase price for your business. This business valuation is generally done free of charge if you're signing a listing agreement.

Make sure to confirm that your business will be advertised very discretely and that every potential buyer will be asked to sign a confidentiality agreement prior to obtaining any information about your business.

And finally, be as open with your broker as possible. It just doesn't make sense to hide anything from him. You are on the same side. I always tell my clients to be as honest and open about their business affairs as possible. If your broker knows the truth he can package and present the opportunity to buyers in such way that is appealing to them.

Jason Swathwood's business career spans almost two decades, during which he built, acquired and sold several successful businesses in the advertising, publishing and trade & consumer show industries as well as several franchise businesses. From these experiences, he has gained an intimate insight into the issues faced by entrepreneurs seeking to buy or sell businesses. Jason began his career as a corporate attorney for a national mortgage banking company where he managed a real estate portfolio with an annual budget over $9 million. He also worked on several business unit acquisitions and dispositions and advised senior executives on buying and selling decisions and business valuations. Jason currently owns or co-owns several small businesses in the greater Indianapolis area. He has a bachelor's degree and a JD from Indiana University. Jason adheres to high standards of professionalism, honesty, and integrity while utilizing creativity and out-of-the-box solutions, along with proven Indiana Equity Brokers systems, to guide buyers and sellers through each step of the buying and selling process.

Areas Served

  • Hamilton County, IN

For Sale Listings

Established Businesses For Sale

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