Max Friar

Broker License # 6505390109

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Dealmaker of the Year // GRBJ's Top Area M&A Firm


Calder Capital

Calder Capital is pleased to have sourced and closed ACG/'s 2018 Deal of the Year <$25MM. Additionally, we are humbled that Max Friar was awarded Dealmaker of the Year Finalist 2018. Calder has been recognized by the Grand Rapids Business Journal as the top area M&A firm by number of transactions 2019.

Calder Capital represents sellers of manufacturing, service and distribution companies with enterprise value of $2-100MM. Our sister company, Small Business Deal Advisors, LLC, works with sellers of smaller businesses, with a focus on franchise re-sale opportunities.

Industry Focus

Calder Capital specializes in helping you buy or sell a business across a wide array of industries. Our expertise has included the sale of and/or purchase of businesses in:

Manufacturing: machining, special machines, tube-bending, tool & die, contract manufacturing, sheet metal fabrication.

Chemicals: water treatment.

Staffing: office, IT, light industrial.

Distribution: rubber products, industrial supplies

IT Services: computer repair, networking, IP telephony.

Professional services: legal services.

Human Resources: professional outplacement services.

Publishing: construction reporting.

Energy: oil, propane and lubricant distribution.

It is important to mention that we firmly believe that industry knowledge in mergers & acquisitions is not as important as developing and adhering to a proven M&A process. The art of preparation, staging and negotiating a successful transaction is where the value lies.

Services Offered

For Sellers

Wondering how to sell your business? In our experience, the most successful business transactions have 3 key elements:

1. Buyers must see the potential of the business;
2. A strong buyer pool creates a competitive market which yields the greatest probability of success;
3. Projects must not lose momentum.

That is why we follow a specific process that begins with thorough pre-sale planning. During the pre-sale planning, we focus on understanding our client's motivations, goals, and objectives. Next, we focus on understanding the individual characteristics of the business. We strive to uncover areas of strength and opportunities for growth in the effort to properly stage the business in our marketing materials. Many firms take a similar approach; what differs us from the competition is the speed at which we complete phases 1 and 2.

The momentum created from proper preparation is essential during the third phase, buyer identification. Our goal is to uncover the greatest number of qualified, interested buyers in the shortest amount of time. The strong buyer pool creates competition and allows us to leverage the buyers against one another. This is why we do not set an asking price on our business listings. We build a marketplace and allow it to dictate the purchase price, often above what a traditional valuation would indicate. After the best buyer has been selected during phase 4, we coordinate the necessary components to consummate the transaction.

Phase 1 – Pre-Sale Planning
Identify Owner Goals and Objectives
Prepare a Business Valuation
Complete a Confidential Market Survey (survey of trusted buyers in our network)

Phase 2 – Marketing
Prepare Influential Marketing Materials highlighting the Value Drivers
Market your Opportunity

Phase 3 – Buyer Identification
Market your Company on a Confidential Basis
Secure Non-Disclosure Agreements from Potential Buyers
Qualify Potential Buyers prior to Business Introduction

Phase 4 – Negotiations
Schedule and Conduct Site Visits
Secure Multiple Qualifying Offers
Analyze Terms and Negotiate Best Terms

Phase 5 – Closing the Transaction
Assist Buyer in Arranging Necessary Financing
Coordinate the Due Diligence Process
Work with your Attorneys to Draft the Definitive Purchase Agreement

We believe that our process will give business owners the greatest chance for a successful sale. For more information about our process or to meet with one of our experienced advisors, please complete our contact form.


In order to sell businesses we use a 4-pronged approach:

1. Advertise where buyers are looking - listing websites, industry websites/trade magazines.
2. Market directly and confidentially to buyers. We will make hundreds of calls and send hundreds of emails to qualified strategic buyers in your industry.
3. Market to our existing base of over 36,000 qualified buyers, business owners and professional advisors.
4. 60-day analysis and re-launch if the above steps to do not work. We are constantly looking for ways to improve based on feedback from business buyers. We are committed to sharing the truth with our clients so that they know where the market is at all times.

Max has a passion for entrepreneurship, technology, internet marketing, and personal development. As the owner of four small businesses, he understands the strategic (vision/planning) and tactical (daily “fires”) challenges that small businesses face. He brings energy, focus, creativity and unique ability to create order out of chaos. These abilities have been essential to Max’s success over the past 10+ years.

Max specializes in new business development, designer of marketing initiatives, lead negotiator, and project manager for both sell-side and buy-side engagements. He is a summa cum laude graduate of Alma College where he majored in International Relations and became the college’s first Fulbright Scholar. Max resides in Grand Rapids with his three children.

Licensed In



Kent County, MI

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