Shelf Genie Franchise

Detailed Information

Capital Required
$45,100 - $95,000

Liquid Capital
$75,000

Net Worth
$150,000

Financing Assistance
No Financing Available

Training and Support
Available

Initial Franchise Fee
$25,000

CEO Name
Andy Pittman

Company Owned Units
22

Existing Units
165

Capital Required $45,100 - $95,000

Liquid Capital $75,000

Net Worth $150,000

Financing No Financing Available

Training & Support Available

Initial Franchise Fee $25,000

CEO Name Andy Pittman

Company Owned Units 22

Existing Units 165

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Overview

ShelfGenie is a customized Glide-Out shelving and storage solution franchise that has remodeled millions of cabinets in kitchens, pantries, bathrooms and garages since it began transforming spaces in 2007. Inc. magazine recently praised ShelfGenie’s ability to provide customized solutions to its growing base of clients, listing us as one of America’s fastest-growing companies. ShelfGenie was recognized in 2018 and 2019 by Franchise Business Review as a Top 200 franchise opportunity.

“ShelfGenie takes away the frustration and pain that comes from living in a home that’s inefficient and poorly designed and transforms that home into a functional space that is made for enjoyment and love,” says Wes Barefoot, Franchise Partner with ShelfGenie.

“That is what we focus on, and we are transforming the lives of our clients every day.”

ShelfGenie designs, builds, and installs Glide-Out Shelving Systems. Our innovative shelving is custom-built to retrofit existing cabinets, resulting in perfectly placed shelves that glide in and out with just the touch of your fingers. With our system, cabinets are organized; storage is accessible, efficient and clutter-free. Glide-Out Shelving works in virtually every cabinet and pantry in the home and is beautiful and highly durable. From the kitchen to the bathroom to the garage, ShelfGenie does it all.

ShelfGenie is a home-based business model providing a niche product within a mature industry. We have highly effective tools and resources in place that allow franchisees to focus on scaling their business. Our franchise model allows the owner to focus on marketing and sales while leveraging designers and installation partners with the following systems and services:

  • Streamlined Business Processes
  • Centralized Business Support Center
  • Need-based product
  • WishPortal Franchise Management System - Full scale, customized CRM that is fully integrated into the Business Support Center and Media Buying Platform.

The ShelfGenie Business Process, Business Support Center, and WishPortal combine to bring operations and management systems only found at large companies – without the fixed overhead. All of the fees charged (Royalties, Business Support Center and WishPortal) are variable and related to sales.

Why Choose Us?

Features of the business

  • Recession Resistant – In today’s economy people look to small affordable upgrading as opposed to extensive remodeling or moving.
  • Scalable Business – Installation partner and designer programs allow the owner to work on their business, not in the business
  • Low Overhead – Home-based business with most overhead costs being variable and directly related to sales
  • Need-Based Product – Baby Boomers and Senior Citizens who don’t like to (or can’t) bend and reach the back of their cabinets and need more space (downsizing)
  • Streamlined Business Processes – Our exclusive 14-step process allows franchisees to coordinate in real-time with the business support center, installation partners, designers and manufacturers to manage the customer relationship.
  • WishPortal™ Online Franchise Management System – Our proprietary web-based management system gives the owner dashboards, reports, and other tools necessary to make important business decisions and manage their business.
  • ShelfGenie University – online Learning Management System that allows franchisees to offer world-class sales training to their Designers by simply assigning them a ShelfGenie University login and monitoring their progress. The training counts as continuing education for many of the Designers in the Organizing, Design and Real Estate professions that add ShelfGenie Design to their portfolio.
  • Centralized Business Support Center – Located in our headquarters in Atlanta, GA, we receive all customer calls, schedule all sales appointments, and handle all customer services calls for the owner.
  • Cash Flows Quickly – Other than initial advertising and startup costs, our fast sales cycle allows owners to receive order deposits and outpace costs with cash flow.

Manufacturing Support

ShelfGenie products are all custom built at our manufacturing plant in Bessemer, AL.

Ideal Candidate

Using existing systems and tools, ShelfGenie franchise owner operate as a CEO instead of an operations manager. Owner are able to focus on money-making activities from overseeing marketing and PR efforts to forging valuable relationships with professionals that service our customer base. We expect owner to focus on the strategic growth of their business with an emphasis on recruiting and mentoring a team of Designers.

As a ShelfGenie franchise owner, you do not manufacture, build or install the product. Installation partners will take the measurements and install the custom-solution into the customer's home. Owners focus their attention on growing and managing their business.

Background of Ideal Candidate

  • We are looking for owners that want to build and scale a business. Owners primarily responsibilities are to oversee business operations, create and maintain local relationships, and manage sales designers.
  • Backgrounds can vary. However, they need to have the ability to be visionary, strategic and the desire to scale a business.

Key Traits:

  • Excellent People Skills
  • Customer Service Focused
  • Enjoys working within a system with proven & defined processes
  • Focused on sales and driving revenue (sales background not necessary)
  • Strong desire to grow and scale a business –operate as a CEO
  • Designers and Installers

Training And Support

Initial Training

Comprehensive training - An intensive 8 days of training at our headquarters in Marietta allows our owners to hit the ground running.

  • Business systems training
  • Marketing Planning – closely working with our Director of Marketing and in-house Media Buyer
  • Sales Training
  • Installation Training

Ongoing Support/Business Support Center

We provide our franchisees with a significant amount of support in to include direct support and systems to ensure they can focus on working on their business. WishPortal is a complete web based CRM and front office system. It is a centralized Desinger scheduling system for the Business Support Center, a job tracking system for franchisee installers, a system for running our manufacturing, and it allows franchise owners to know (realtime) exactly what is going on in their business from ROI of marketing campaigns, ROI of designers, ROI of their business in general, close rates, cost per lead, etc.

Manufacturing Support ShelfGenie products are all custom built at our manufacturing plant in Bessimer, AL.

Field Support In addition to the Business Support Center, extensive Business Systems, Marketing PR and Media Buying support, our Senior Staff will visit franchisees during their first home show and upon request.

Annual Meetings We have an annual conference in June of each year and an informal meeting each December. Our annual conference includes a unique, fun theme (with theme related games throughout), a keynote speaker, workshops, awards dinner, and best practice sharing panels.

Advertising We have a Director of Marketing, Media Buying Department and Graphics Designer on staff. They work closely with franchise owners to help them purchase media such as newspaper, Money Mailer, Valpak, televison, and magazine ads at extremely discounted rates. For some media, such as newspaper, the media buying firm taps into remnant space where the franchise owners are paying 10-20% of what it would normally cost to contact the media source directly. The ad production, placement and billing is all managed by our team.

Financial Strength of Franchisor ShelfGenie began its national growth with a dealer model. Before franchising in 2008, ShelfGenie secured a significant equity investment. This investment ensured that ShelfGenie maintained a clean Balance Sheet and made it possible to invest in the necessary systems, people and partnerships that would ensure long-term success.

Management Strength

  • Andy Pittman - Chief Executive Officer
    • Life-long Entrepreneur/Franchise Owner
    • ShelfGenie Franchise Partner since 2009
    • Currently owns 5 ShelfGenie territories.
    • Visionary and Strategic
  • Wes Barefoot- Director of Franchise Development
    • 7+ Years’ experience in Franchise Operations and Development
    • ShelfGenie Franchise Partner (with his wife) since 2018

The Senior Staff leads a team of over 35 staff that support our franchisees in every aspect of their business.

Multi-unit owners

Because the low additional cost to own and operate an additional territory, most of our franchisees have opted to purchase more than one.

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Detailed Information

Capital Required
$45,100 - $95,000

Liquid Capital
$75,000

Net Worth
$150,000

Financing Assistance
No Financing Available

Training and Support
Available

Initial Franchise Fee
$25,000

CEO Name
Andy Pittman

Company Owned Units
22

Existing Units
165

Capital Required $45,100 - $95,000

Liquid Capital $75,000

Net Worth $150,000

Financing No Financing Available

Training & Support Available

Initial Franchise Fee $25,000

CEO Name Andy Pittman

Company Owned Units 22

Existing Units 165

 

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