Larry Bonino is the Managing Principal of Marathon Business Advisory Services, an M&A advisory firm specializing in lower middle market businesses to provide transition (sell-side) and acquisition services, valuations, and enterprise value consulting services. Marathon has served more than 1,100 businesses and been involved with more than 1,500 consulting and M&A transactions as acquirer, seller, advisor, and interim CEO or COO in its 19 years.

Larry’s work focuses on strategic planning, valuation, business sales brokering, strategic roll-ups, and business development performance coaching.

Drawing on 38 years of experience as a CEO and owner of multiple start-ups and turnarounds, Larry provides advisory services to maximize enterprise value. His key areas of focus include business sales, deal execution, and sales team performance improvement.

Larry also serves as board chair and business coach for The Alternative Board (TAB), where he guides clients in developing and implementing strategic plans to achieve objectives. His background includes new business creation, turnaround leadership, business development, and growth initiatives focused on driving performance improvement and increased profitability.

Throughout his career, Larry has been instrumental in increasing enterprise value and supporting deal teams in the preparation of transactions exceeding five hundred million dollars across several industries. He has founded and managed five multi-million-dollar companies and two non-profit institutions. Larry is also active in many civic, community, charitable, political, and professional organizations, serving on several diverse boards of businesses, community service organizations, and university advisory boards.

Larry and his wife have six children, three daughters-in-law, and a son-in-law. They are expecting their first grandchild in May 2025.

Experienced in but not limited to the following services and sectors. Contact for a full list.