Toastique Franchise
Join one of the fastest-growing, most simple-to-run healthy fast-casual restaurant!
$300,000
$55,000
-
2019
Washington,DC
Brianna Keefe
About Toastique
Looking for a way to invest in the booming segment of the restaurant industry without the long, taxing restaurant hours? Toastique Owners get to contribute to healthier communities, generate amazing revenue, and enjoy unheard-of margins!
The mission of Toastique is to make healthy eating accessible and exciting, simple to understand and appreciate, and easy to enjoy! Our owners make the world healthier and generate good revenue while doing so!
Toastique takes a proven model and improves on it, making it a one-of-a-kind franchise opportunity in the fast-casual industry! They serve truly healthy, locally sourced food, including:
- Customizable gourmet toasts
- Açaí bowls
- Smoothies
- Cold-pressed juices
- Full Coffee and Espresso bar
- Cold Brew Coffee
-
-
$631,652
* in 2025
Franchise Fees
$55,000
Veteran's Fee: $45,000
6.0%
Gross Sales
0.0%
Why Choose Toastique?
JOIN THE ALL-DAY CAFÉ REVOLUTION!
Turnkey Wellness Franchise with $745k+ Avg Gross Sales
A Smarter Entry into Fast-Casual Dining: Traditional restaurant concepts often require investments between $500,000 and $2 million. Toastique offers a more accessible path into the wellness market. With an initial investment starting at $471,152, our boutique model reduces overhead and accelerates your build-out time.
Proven Performance: Our business is built on real numbers. In 2025, franchise locations open for two or more years achieved an Average Gross Sale of $745,577¹, with our top-performing unit reaching $1,122,669². All operational franchise outlets maintained high revenue efficiency with an Average Ticket of $21.27³
Our Growth Story: Outpacing the Industry: Toastique is the definitive leader in the healthy fast-casual space. While the broader U.S. franchise industry grew at approximately 2.4% annually, Toastique’s operational footprint increased by 58% year over year. With 60+ locations open and 226 territories awarded total, our growth rate consistently exceeds the industry average by more than 20x.
Streamlined Operations: We have removed the complexity of traditional kitchens. Our "No-Vent" design requires no hoods, deep fryers, or ovens. This reduces build-out costs and supports a lean staffing model of only 3–5 employees per shift. Because the system is simple to scale, over 50% of our owners have already expanded to multiple units.
The Toastique Menu: Ridiculously Fresh, Always Intentional: We’ve turned high-performance nutrition into a streamlined assembly model. Our menu is built around gourmet toasts, nutrient-dense smoothie bowls, and cold-pressed juices that look as good as they taste.
- Instagram-Worthy by Design: At Toastique, the beauty is in the ingredients. Our dishes are designed to be visually stunning without requiring complex, high-cost labor. We’ve turned prep into a simplified art form that generates free organic marketing every time a guest snaps a photo.
- Handcrafted Coffee Culture: We have redefined the cafe franchise by putting handcrafted espresso at the heart of our cafés. From rich lattes to proprietary nitro cold brews, our coffee program is a clean, premium experience developed with like-minded small businesses to fuel the modern wellness ritual.
- All-Day Cafe Appeal: Our menu fuels morning rituals with artisanal lattes and transitions into healthy corporate lunches and post-workout fuel sessions.
Starting Costs & Investment Requirements
$471,152 - $890,846
$650,000
$300,000
Training & Support
Training
Our comprehensive 4-week training program consists of 254 total hours: 32 hours of remote foundational instruction and 222 hours of hands-on, on-the-job training at our corporate headquarters in Washington, D.C. Under the direction of our Director of Training, Kelsey Herle, new Owners master everything from signature recipes and precision ordering to POS systems (CAKE), inventory management, and elite guest service.
Ongoing Support
The partnership never ends as we continuously grow and adapt. Our corporate training team is present during your Grand Opening to ensure a successful launch. Once your café is open, you will transition to a weekly success cadence. Our Franchise Success Manager, Yvis Manrique, hosts weekly calls via our shared Notion workspace to review KPIs and unit financials. Additionally, our Marketing Manager hosts monthly strategy calls to coordinate seasonal promotions.
Field Support
Our specialized Project Management team—led by Senior Construction Project Manager Ricardo Delgado and Senior Project Manager Tristen Smith—guides you through site selection, permitting, contractor bidding, and construction inspection. We review all quotes to ensure build-out costs remain at or below market value. If preferred, the Toastique team can perform the general contracting of new locations themselves, making the process seamless for new Owners.
Marketing
We require 2% of Gross Sales weekly for the Brand Development Fund and 2% for local marketing efforts. You will have direct access to our internal marketing team with 12+ years of experience to assist with grand opening campaigns and provide high-performance marketing assets via our PromoRepublic platform.
Annual General Meetings
We host an annual meeting for our Owners (Annual System-Wide Training) to celebrate system-wide wins, discuss best practices, and collaborate on the future direction of the brand.
History
From D1 Athlete to Forbes 30 Under 30: Founder Brianna Keefe created Toastique out of a personal need for high-performance nutrition. As a D1 collegiate athlete at James Madison University, she needed quick, wholesome fuel that didn’t compromise on quality. Experimenting with toast creations that balanced healthy fats, proteins, and carbs, she created a menu that went viral.
After partnering with Kyle Izett, an expert in commercial construction, the flagship location at The Wharf in D.C. opened in 2018. It generated over $1 million in sales in its first year with zero dollars spent on professional marketing. For her visionary leadership, Brianna was named to the Forbes 30 Under 30 list.
Ideal Candidate
We are seeking "Fearless Pioneers" who want to lead the wellness movement in their cities. We look for:
- Leadership Skills: Experience managing and inspiring a positive, vibrant team in a full-time store
- Wellness Passion: A genuine commitment to healthy, active living.
- Community-Minded: Owners who want to be the face of their brand and build local connections.
¹ Average Gross Sales: $745,577 represents the 2025 Average Gross Sales for 17 operational franchise outlets open for 2+ full calendar years as of Dec 31, 2025. Source: 2026 FDD Item 19, Table 10.
² Highest Gross Sales: $1,122,669 represents the top-performing franchise location in 2025 as reported in the 2026 FDD. Source: 2026 FDD Item 19, Table 10.
³ Average Ticket Price: $21.27 represents the 2025 average ticket price for all operational franchise outlets. Source: 2026 FDD Item 19, Table 9.
⁴ EBITDA Margins: Adjusted EBITDA margins reached up to 28.4% for top-performing units in 2025 as reported in the 2026 FDD. Source: 2026 FDD Item 19, Table 3.
⁵ Investment Range: $471,152 represents the low-end estimated initial investment for a single unit. Source: 2026 FDD Item 7, Table A.
(Disclaimer: While we provide historical data, individual results may vary. There is no assurance you will earn as much. Refer to the full 2026 Franchise Disclosure Document for complete details.)