Wisconsin

Retail Businesses For Sale in Wisconsin

Showing 89 results sorted by
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Charming Women’s Boutique in Historic Tourist Downtown

Dane County, WI

This well-established women’s boutique is located in a charming, high-traffic downtown district within a popular lake and tourist community. Operating since 2018, the store has built a loyal local...

$65,000

Cash Flow: $36,740

$65,000

Cash Flow: $36,740

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Turnkey Sporting Goods Business

Fond Du Lac, WI

This opportunity is for an established specialty sporting goods business based in Fond du Lac, Wisconsin. The company designs and sells protective athletic equipment used primarily in organized youth...

$350,000

Cash Flow: $78,000

5

$350,000

Cash Flow: $78,000

Own a Global Brand – Leguano® Franchise, 250+ Stores in 21 Countries
Start Up

Leguano® is a German company with manufacturing based in Germany, recognized as the country’s leading barefoot footwear brand with more than 250 branded stores worldwide. The company combines...

$30,000

10

$30,000

Lucrative Vending Business Opportunities
Start Up

Start up your very own vending business today!! We offer vending machine start up packages customized to your areas in which you would like to service. Don't waste your time & money on these gimmick...

Not Disclosed

4

Not Disclosed

Profitable Cabinet Dealership – $250k+ Potential, No Royalties
Start Up

Are you a successful sales leader, corporate professional, or veteran who has hit an income ceiling? Are you tired of building someone else's dream and ready to invest in a real, tangible asset for...

$250,000

14

$250,000

Turn Key Packing & Shipping Stores, available starting at $75,000
Start Up

Start your own profitable shipping and logistics business—affordably. At Qwik Pack & Ship, our mission is simple: empower entrepreneurs to own a proven, in-demand business without franchise fees or...

$37,500

14

$37,500

High-Cash-Flow Multi-Unit Smoke Shop Portfolio (6 Locations)

Rock County, WI

Rare opportunity to acquire a well-established portfolio of six high-performing smoke shops generating approximately $2.9M in adjusted SDE with ~$16M+ in annual revenue. The business features a...

$7,500,000

$7,500,000

Cash Flow: $2,950,000

The Chocolate Shop

Wausau, WI

Turnkey Chocolate Shop for Sale – A Sweet Business Opportunity! Established in 2021, The Chocolate Shop is a beloved retail gem located at 532 S 3rd Ave in Wausau, WI. This turnkey confectionery...

6

$75,000

$75,000

Halal International Market - Appleton, Wisconsin

Appleton, WI

Step into a fully equipped, turnkey grocery & meat market in one of Appleton’s highest?traffic commercial corridors. This business is positioned for immediate success with all major equipment,...

6

$195,000

$195,000

Cash Flow: $70,000

Kurt's Island Sports Shop

REAL ESTATE INCLUDED

Minocqua, WI

For over 25 years, Kurt’s Island Sport Shop has been a cornerstone destination for anglers in the Minocqua area. Consistently recognized as one of the top bait and tackle shops in the region—and...

$997,000

$997,000

REAL ESTATE INCLUDED

3-Generation Hardware & Small Engine Business – Prime Location!

Mauston, WI

Thriving 3-Generation Hardware Store & Small Engine Business for Sale – Prime Location! Own a piece of history with this well-established, profitable hardware store and small engine repair business!...

6

$850,000

$850,000

Growing and Profitable Window Coverings Business

Outagamie County, WI

ESTABLISHED WINDOW COVERINGS FRANCHISE - OUTAGAMIE COUNTY, WI This profitable window coverings franchise serves the Green Bay and Fox Valley markets, delivering custom blinds, shades, shutters, and...

6

$700,000

$700,000

Cash Flow: $240,000

Profitable UPS Store in High-Traffic Location

Dane County, WI

Established in 2003, this profitable UPS Store franchise represents an exceptional opportunity in Dane County, Wisconsin's thriving retail services market. With over 20 years of continuous operation,...

$600,000

$600,000

Well Established Floral and Gift Shop

Neenah, WI

Great opportunity to own a thriving floral and gift shop in beautiful downtown Neenah. This business was established in 2021 and the current owners have been in place since 2025. The business...

6

$149,000

$149,000

Cash Flow: $90,000

Profitable Boutique in Prime Lake Geneva Location

Lake Geneva, WI

Here is your opportunity to acquire a thriving, turnkey boutique in the heart of downtown Lake Geneva's bustling shopping district. This well-established retailer features a thoughtfully curated mix...

6

$165,000

$165,000

Serving Manitowoc County, WI

At CENTURY 21® Aspire Group, we don't just help you buy or sell homes — we help you reach your dreams. With decades of combined local experience, our team blends innovative marketing, personalized service, and a passion for real estate to deliver results that exceed expectations. Rooted in community, fueled by ambition, and backed by the CENTURY 21® legacy, we're here to guide you through every milestone with care, expertise, and a little extra heart. The word Aspire means to aim high, to strive to be the best—and that's exactly what we do every day. Whether we're helping someone buy their first home, sell a family property, or invest in their future, we show up with dedication, integrity, and genuine care. We're proud to call Manitowoc County home and even prouder to be part of the communities we serve. For us, success isn't just measured in closings—it's measured in relationships that last a lifetime.

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Turn Key Mountain Bike Manufacturer

Bangor, WI

We believe in American manufacturing. As an American bicycle brand, it is our duty to actually manufacture the frames that we design. This gives us complete control over the quality of our bikes and...

6

$425,000

$425,000

Cash Flow: $67,700

Awards and Recognition Business

Barron, WI

Profitable Awards and Recognition Business - 30-Year Established Operation This thriving awards and recognition company represents an exceptional acquisition opportunity in Barron, Wisconsin. Founded...

$180,000

$180,000

Cash Flow: $60,000

Turnkey Craft Beer Bar & Retail Shop - MADISON WI

Madison, WI

Take the reins of BarleyPop Tap & Shop, a beloved and established local business situated in the vibrant Atwood neighborhood. Boasting a stellar reputation with both the beer makers and local...

6

$99,000

$99,000

Children’s Orchard® - Children's Resale - New Berlin, WI

New Berlin, WI

It is resale reimagined. Children’s Orchard sells gently used name-brand kid’s clothing, shoes, and accessories for up to 70% off retail prices. If you have been feeling the need for a professional...

4

$248,000

$248,000

Wisconsin International Trade Brokerage

Wisconsin

This is a rare opportunity to acquire a highly respected Customs House Brokerage located in Wisconsin. The firm specializes in navigating the complexities of U.S. Customs and Border Protection...

$600,000

$600,000

Cash Flow: $83,455

Established Accessibility & Mobility Business -Essential Services

Outagamie County, WI

This established mobility and accessibility equipment business specializes in the sale, installation, and service of stairlifts, wheelchair ramps, platform lifts, and other home accessibility...

$355,000

$355,000

Cash Flow: $151,028

3061 Recharge Milwaukee Health and Wellness

Milwaukee County, WI

Rare opportunity to acquire a newly established, yet quickly growing specialty wellness center in Milwaukee County, Wisconsin. This business receives recurring revenue through a variety of monthly...

$219,000

$219,000

Door County Wisconsin Furniture, Home Furnishings and Flooring Company

Door County, WI

Own the dominant furniture and home furnishings retailer that delivers exceptional returns in Northeastern Wisconsin's thriving market. You'll acquire a turnkey operation that generates consistent...

$995,000

$995,000

3040 Pack and Shipping Company

Wisconsin

A well-established, independent pack and ship center located in Wisconsin, offering a comprehensive range of shipping and logistics services. The business has been a trusted resource in the community...

$275,000

$275,000

#3000 Printing Company with B2B and B2C in WI

Wisconsin

Family owned light manufacturing company with both B2B wholesale and B2C retail location. Great opportunity for a new owner to acquire a growing business with limited owner involvement. If you are...

$599,999

$599,999

Cash Flow: $200,000

Branded gas station for sale

Walworth County, WI

Branded gas station doing 125000 inside sales and 40000 gallons per month . Other income 2000 per month . Full liquor . Call for more information....

$2,100,000

$2,100,000

Liquor store for sale

Milwaukee County, WI

Liquor store doing 120,000 sales per month .Very profitable store. High margins . Absentee owner . High Margins . Store sells full liquor, beer, wine, and grocery. No direct competition. New Owner can...

$1,100,000

$1,100,000

Batteries Plus Business - up 26% in 2026

Racine County, WI

Be a part of the nation’s largest and fastest-growing battery, light bulb and smartphone/tablet repair franchise with a nationwide network of stores. With access to more than 60,000 types of...

$190,000

$190,000

Cash Flow: $88,186

3-Story Historic Brick Building – Downtown Green Bay
Real Estate Only

Green Bay, WI

Tavern on the First Floor & Unfinished 2nd and 3rd Floors Step into a rare investment opportunity with this charming and historic 3-story brick building, constructed circa 1920, and ideally situated...

6

$725,000

$725,000

Exceptional Downtown Green Bay Investment Opportunity
Real Estate Only

Green Bay, WI

A versatile property offers an EXCEPTIONAL INVESTMENT potential in the heart of the Historic “On Broadway” District in Downtown Green Bay. With excellent visibility, high foot and vehicle traffic, and...

3

$425,000

$425,000

Prime Corner Lot - Development Opportunity
Real Estate Only

Green Bay, WI

Busy Corner Lot in the Village of Howard! Great Site for a Retail or Professional Office Building Discover a golden opportunity in the heart of Green Bay's burgeoning suburban market. This exceptional...

$395,000

$395,000

Watch Traders Academy - "The Art and Science Of Watch Trading"
Start Up

"STOP PUTTING IT OFF - BE YOUR OWN BOSS!" You can be your own boss for an initial capital of only $349. We are way more reasonable than our competition! Their starting cost is from $1500 to $10,000!...

6

$349

$349

High Margin E-Cig/Nicotine & Custom Vending Machines!
Start Up

Looking for your next side hustle? Sunstate Vending is a U.S. based premium vending provider looking to break the barrier of entry into entrepreneurship. We specialize in high end software driven...

5

$15,000

$15,000

Start up Vending Route and Locations in BROWN COUNTY
Start Up

Currently looking to fill up to 5 locations with new vendors. Locations will either need a micro market or bank of equipment. New accounts are signing up daily for new service. Locations are going...

2

Not Disclosed

Gas station and convenience store with beer liquor and wine for Sale

Racine County, WI

The property includes an approximately 2,800 sq. ft. convenience store building. It does 35000 gallon fuel sale and 35000 USD inside sales. The fuel station is equipped with 3 fuel dispensers (6...

$1,200,000

$1,200,000

Multi-Department Retail Opportunity | Premier Recreation Market

Wisconsin

Established multi-department general store serving a premier recreation market with diversified revenue streams across hardware, sporting goods, beverage retail, and specialty gifts. The business...

$775,000

$775,000

Cash Flow: $100,029

Fully Established Garden Center/Pet Supply Retailer

Jefferson County, WI

Ready for the next chapter! Seller Retirement has enabled Epic Real Estate Group to represent this well-established, profitable regionally recognizable and branded full service Pet Supply and Garden...

$599,000

$599,000

Cash Flow: $150,000

Liquor Store For Sale With Real Estate Waukesha County, WI

Waukesha County, WI

Imagine walking into your own successful liquor store every morning, knowing you're stepping into a proven money-maker that's been thriving for years. This isn't just any liquor store - it's a...

$1,900,000

$1,900,000

HSC - Beloved Cafe & General Store

Spring Green, WI

Here is a rare opportunity to own one of Spring Green’s most distinctive and beloved businesses: The Spring Green General Store. The General Store is an independently operated café, retail...

$625,000

$625,000

SG 11606 Wisconsin Milwaukee West Bend Branded Gas Stations C Stores

Washington County, WI

$650,000 Plus Inventory Wisconsin Milwaukee West Bend Branded Gas Stations C Stores Package. THE FOUR STATIONS ARE WITHIN A SHORT DISTANCE OF EACH OTHER IN SUBURB LOCATIONS WITH LOTS OF VISIBILITY....

$650,000

$650,000

Cash Flow: $335,000

John Kelly

Kelly Business Advisors, LLC.

Serving Brown County, WI

Kelly Business Advisors is your resource for selling or buying a business and for consulting business owners on building value in their business. Kelly Business Advisors can help you, the business owner, accomplish any of these five objectives: 1) Sell your business 2) Buy a business 3) Estimate the value of your business 4) Assess your business and help you plan for your future 5) Strengthen your board of directors If you think that it may be time to sell your business or buy a business within the next few years, we recommend you contact Kelly Business Advisors for an initial consultation.

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Trading Cards and Collectible Shop - Seller Financing

Fond Du Lac County, WI

Established trading card retailer specializing in Pokemon, Magic: The Gathering, and sports cards, with revenue driven primarily by singles and sealed product sales. The shop holds active distributor...

$80,000

$80,000

Cash Flow: $10,443

Gas station & Liquor store for sale with real estate in Rock County,WI

Rock County, WI

ESTABLISHED GAS STATION AND LIQUOR STORE WITH REAL ESTATE OPPORTUNITY This well-positioned fuel and retail operation presents a compelling investment opportunity in Rock County,WI featuring the area's...

$2,000,000

$2,000,000

Boutique Home Décor Retailer with Affluent Target Audience

Walworth County, WI

Picture yourself owning a thriving boutique home décor store that's captured the hearts of affluent customers in the Lake Geneva, WI area. This isn't your typical retail business – the business serves...

$450,000

$450,000

Cash Flow: $171,000

Gas Station & Convenience Store For Sale With Real Estate

Kenosha County, WI

This established gas station and convenience store operation presents a compelling investment opportunity in Kenosha County WI. The business demonstrates consistent performance with average monthly...

$1,400,000

$1,400,000

Gas Station & Convenience store for Sale with real estate in

Kaukauna, WI

This established gas station and convenience store operation presents a compelling investment opportunity in Kaukauna, featuring consistent revenue streams and recent capital improvements. The...

$1,450,000

$1,450,000

Boutique Jewelry store-downtown Lake Geneva

Lake Geneva, WI

Well established downtown store with loyal customers. Beautifully designed with a ton of inventory. Really easy and fun business to run. Great for anyone looking to step into retail. Its completely...

$120,000

$120,000

High volume Grocery store for sale

Racine County, WI

Branded high volume grocery store for sale. Store doing $400,000 in monthly revenue. Store sells produce, grocery, hot foods, beer and more. Lots of potential for new owners. Very busy neighborhood...

$4,000,000

$4,000,000

High Volume Grocery Store for sale

Milwaukee County, WI

Branded high volume grocery store for sale. Store doing $650,000 in monthly revenue. Very profitable business. Store sells produce, hot foods, grocery, and more. Store has very busy deli section. Real...

$4,000,000

$4,000,000

Gun store for sale with Real Estate

REAL ESTATE INCLUDED

Marshall, WI

Prime Mixed-Use Opportunity in Downtown Marshall. Rare find in central business district! This versatile 2-story building offers 2,800 sq ft of commercial retail space on the main level (currently gun...

$425,000

$425,000

Cash Flow: $43,000

REAL ESTATE INCLUDED

Luxury Premier Wellness Studio- Booming Industry

Milwaukee, WI

Own a fully operational, technology-driven boutique wellness studio in one of the most desirable and high-income markets. This is a rare opportunity to acquire an established, branded recovery and...

$350,000

$350,000

EBITDA: $150,000

Buy or Sell a Retail Business in Wisconsin
Retail businesses listed on BizBuySell include a broad selection of consumer facing retail operations, including specialty boutiques, apparel and gift shops, convenience stores, liquor and smoke shops, hardware and outdoor retailers, florists, sign and graphics shops, and hybrid brick and mortar businesses that also sell online through e commerce channels. The primary business models are location based retail, driven by in store product sales and local foot traffic, often complemented by repeat customers, niche positioning, and curated assortments, with some listings incorporating online direct to consumer sales, wholesale accounts, or multiple locations to expand reach.
Market Overview Listings for Sale (Median)
Number of Businesses Analyzed24
Asking Price$505,327
Reported Revenue$665,289
Reported Seller's Discretionary Earnings$150,514
Financials based on businesses that listed an asking price, annual revenue, and seller's discretionary earnings.

Asking Price

Lower QuartileMedianUpper Quartile
$311,250$505,327$662,500

Market Financial Highlights

The financial data presented here is an aggregation of reported revenue and earnings of Retail Businesses for sale in Wisconsin.

BoundRevenueSeller’s Discretionary Earnings
Lower Quartile$334,500$76,000
Median$665,289$150,514
Upper Quartile$1,756,602$206,250

Valuation Multiples

The valuation multiples listed below are derived from asking price, revenue, and seller's discretionary earnings of Retail Businesses listed for sale in Wisconsin.

BoundRevenue MultipleEarnings Multiple
Lower Quartile0.412.49
Median0.552.93
Upper Quartile0.974.93

FAQ's

How much does it cost to buy a Retail Business in Wisconsin?

The median asking price for an established Retail Business in Wisconsin is $505,327, though prices range from under $311,250 to well over $662,500.

How much do Retail Businesses owners in Wisconsin earn?

The median reported revenue of Retail Businesses in Wisconsin is $665,289 and owners earn a median of $150,514, which includes the owners salary and any other financial benefits they receive.

How do I value a Retail Business?

Valuing a business is a complex process, but buyers and sellers often turn to the local market to understand how businesses are priced. Based on our most recent analysis of Retail Businesses in Wisconsin, revenue multiples range from 0.41 to 0.97, with a median of 0.55. Earning multiples range from 2.49 to 4.93, with the median at 2.93. This means the typical Retail Business in Wisconsin may ask for around 0.55 times its annual revenue, and 2.93 times its annual owner earnings.

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